# Search Queries with Low Relevance Landing Pages

**Priority**: Critical

**Impact**: Negative

## What issues it may cause

Users are clicking through to landing pages that fail to address their needs -- a poor match for their search intent.

## How do you fix it

First, assess whether the current landing page can realistically be optimized to meet query intent. If not, consider creating a new page that directly answers the query. Also review whether any other clicked landing pages offer a better match, and if so, consider internal linking improvements, anchor text optimization, or rearchitecting user flow.

## What is the positive impact

This mismatch can result in high bounce rates, weak engagement, and sends negative quality signals to search engines -- all of which may limit future visibility.

## How to fetch the data for this report template

You will need to run a crawl for report template to generate report. When report has been generated and you have
crawl id you can fetch data for the report using the following query:


```graphql
query GetReportStatForCrawl(
      $crawlId: ObjectID!
      $reportTemplateCode: String!
      $after: String
     ) {
        getReportStat(
          input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
        ) {
          crawlSearchQueries(after: $after, reportType: Basic) {
            nodes {
              searchQuery
              primaryLandingPageUrl
              clicks
              impressions
              ctr
              position
              searchQueryRelevance
              clicks
              landingPagesSummary
            }
            totalCount
            pageInfo {
              endCursor
              hasNextPage
            }
          }
       }
     }
```

**Variables:**
```json
{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"queries_with_low_relevance_landing_page"}
```