# Target Search Queries with Cannibalizing Pages

**Priority**: Critical

**Impact**: Negative

## What issues it may cause

Cannibalizing pages compete against each other for the same target query, diluting your ranking potential. Instead of one well-supported page ranking strongly, neither page receives the full signal it needs, reducing your chances of ranking competitively.

## How do you fix it

<ul>
  <li>Review the two competing pages and determine which best serves the intent of the target query</li>
  <li>
    Consolidate content onto the stronger page and redirect the weaker one, or differentiate the pages so they clearly
    target distinct intents
  </li>
  <li>Update the title, H1, and meta description of the chosen page to clearly reflect the target query</li>
  <li>
    Use Page Relevance diagnostics to compare the component-level scores of both pages before deciding which to
    consolidate onto
  </li>
</ul>

## What is the positive impact

Resolving cannibalization consolidates relevance signals behind a single page, giving it a stronger foundation to rank for your target query and reducing intent confusion for both users and search engines.

## How to fetch the data for this report template

You will need to run a crawl for report template to generate report. When report has been generated and you have
crawl id you can fetch data for the report using the following query:


```graphql
query GetReportStatForCrawl(
      $crawlId: ObjectID!
      $reportTemplateCode: String!
      $after: String
     ) {
        getReportStat(
          input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
        ) {
          crawlSearchQueries(after: $after, reportType: Basic) {
            nodes {
              searchQuery
              primaryLandingPageUrl
              searchVolume
              searchQueryRelevance
              primaryLandingPageClicksShare
              landingPagesCount
              landingPagesSummary
            }
            totalCount
            pageInfo {
              endCursor
              hasNextPage
            }
          }
       }
     }
```

**Variables:**
```json
{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"target_search_queries_with_cannibalizing_pages"}
```