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Pages with Breadcrumb Structured Data

Priority: Medium

Impact: Positive

What issues it may cause​

Pages without Breadcrumb structured data won't display hierarchical paths in search results, making it harder for users to assess page context and relevance before clicking.

How do you fix it​

  • Include required properties: itemListElement with each ListItem containing item (URL), name (breadcrumb title), and position (starting at 1)

  • Provide breadcrumbs that represent typical user paths rather than simply mirroring URL structure
  • For the last item (current page), the item property is optional
  • Multiple breadcrumb trails can be specified if there are multiple paths to the same page

Follow Google's Breadcrumb guidelines for complete requirements

What is the positive impact​

Breadcrumb trails are eligible to appear in search results (e.g., Books › Science Fiction › Award Winners), providing contextual information that improves click-through rates from users looking for specific content within your site hierarchy.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

Operation: query GetReportStatForCrawl( $crawlId: ObjectID! $reportTemplateCode: String! $after: String ) { getReportStat( input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode} ) { crawlStructuredDataBlocks(after: $after, reportType: Basic) { nodes { url schemaType blockCount errorCount warningCount issuesSummary validationResult blocks } totalCount pageInfo { endCursor hasNextPage } } } }Variables: {"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"pages_with_breadcrumb_schema_blocks"}
GetReportStatForCrawlTry in Explorer
GraphQL
query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlStructuredDataBlocks(after: $after, reportType: Basic) {
          nodes {
            url
            schemaType
            blockCount
            errorCount
            warningCount
            issuesSummary
            validationResult
            blocks
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }