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Pages with Event Structured Data Errors

Priority: Low

Impact: Negative

What issues it may cause​

Invalid Event structured data prevents events from appearing in Google's event experience, meaning users won't see your events in enhanced search results or on Google Maps. Errors like missing location details or incorrect date formats block Google from understanding and displaying events properly.

How do you fix it​

  • Ensure name, startDate, and location properties are present and properly formatted

  • Verify location.address includes complete postal address details that Google can match to a physical location

  • Check that location.name contains the venue name, not the event name

  • Use ISO-8601 format for dates with correct timezone offsets, or specify dates without times for all-day events

  • For ticket offers, ensure offers.url links directly to a purchase page with price, priceCurrency, and availability

Follow Google's Event guidelines for complete requirements

What is the positive impact​

Fixing errors restores eligibility for Google's event experience with enhanced display featuring event details, images, and ticket information in both Search and Maps.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlStructuredDataBlocks(after: $after, reportType: Basic) {
          nodes {
            url
            schemaType
            issuesSummary
            blockCount
            errorCount
            warningCount
            validationResult
            issues
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }

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