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Pages with Merchant Listing Structured Data Warnings

Priority: None

Impact: Neutral

What issues it may cause​

Pages with Merchant Listing warnings may display basic pricing and availability without shipping costs, return policy information, or product images that help differentiate offerings and guide purchase decisions.

How do you fix it​

  • Add offers.shippingDetails to display shipping costs and delivery information
  • Include offers.hasMerchantReturnPolicy for return policy transparency
  • Add offers.itemCondition to specify product condition (new, refurbished, used)
  • Include high-quality product images for visual representation

Follow Google's Merchant Listing guidelines for complete recommendations

What is the positive impact​

Adding recommended properties enhances product displays with shipping costs, return policies, and images, helping differentiate your offerings when customers compare purchase options in search results.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlStructuredDataBlocks(after: $after, reportType: Basic) {
          nodes {
            url
            schemaType
            issuesSummary
            blockCount
            errorCount
            warningCount
            validationResult
            issues
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }

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