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Pages with Organization Structured Data Errors

Priority: Low

Impact: Negative

What issues it may cause​

Pages with Organization errors have business details that cannot be properly interpreted, potentially causing incorrect displays in knowledge panels. Invalid contact information, malformed addresses, or incorrect identifiers prevent proper disambiguation from similar organizations.

How do you fix it​

  • Verify properties are properly formatted: name, url, logo, address (complete PostalAddress), telephone (with country code), and email

  • Ensure business identifiers follow correct formats: vatID, iso6523Code (with ICD prefix), duns, naics, leiCode

  • Check that nested properties like address and contactPoint contain complete subproperties
  • For merchants, validate hasMerchantReturnPolicy and hasShippingService follow merchant requirements

Follow Google's Organization guidelines for complete requirements

What is the positive impact​

Business details display properly in knowledge panels with accurate logos, contact information, and identifiers, enriched with social media links and merchant policies that help users connect with your organization.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlStructuredDataBlocks(after: $after, reportType: Basic) {
          nodes {
            url
            schemaType
            issuesSummary
            blockCount
            errorCount
            warningCount
            validationResult
            issues
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }

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