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Links with Images Missing Alt Tags

All images in anchor tags with a blank alt tag.

Priority: Medium

Impact: Negative

What issues it may cause​

The image alt tag provides search engines with an understanding of the images content, which may then help the image to rank in image search for the terms used.

As the image is inside an anchor tag, the image alt text can serve as a substitute where anchor text is empty and provide some additional search phrase specific weight to the target of the link.

How do you fix it​

Add a relevant alt tag to every image which is included in a link.

What is the positive impact​

The images have a greater opportunity to rank in image search, or help the target page of the link to improve rankings for the terms included in the alt tag, potentially resulting in more traffic and conversions.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUniqueLinks {
            urlToTitle
            urlTo
            anchorText
            primaryUrlFromTitle
            primaryUrlFrom
            urlToDeeprank
            primaryUrlFromDeeprank
            instanceCount
            urlToStatusCode
            urlToDeeprank
            primaryUrlFromStatusCode
            primaryUrlFromDeeprank
          }
        }
      }
    }
  }
}

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