# Bad Engagement

Pages with a high bounce rate (over 50%) and low average time on page (below 30 seconds)

**Priority**: Medium

**Impact**: Negative

## What issues it may cause

Pages with a high bounce rate and low average time on page may provide users with a bad user experience and are more likely to result in an exit, or bounce back to the search engine results pages which could impact rankings for these specific pages and potentially impact the ranking of all pages on the site.

## How do you fix it

<ul>
  <li>
    Review the search terms which the page is ranking for and try improve the content to [better satisfy the queries
    with helpful content](https://developers.google.com/search/blog/2022/08/helpful-content-update).
  </li>
  <li>Add calls-to-action and links to other related pages on the site.</li>
</ul>

## What is the positive impact

Imroving the engagement score of these pages by reducing the bounce rate will potentially improve their rankings in search engine results pages and drive more traffic and conversions.

## How to fetch the data for this report template

You will need to run a crawl for report template to generate report. When report has been generated and you have
crawl id you can fetch data for the report using the following query:


```graphql
query GetReportStatForCrawl(
      $crawlId: ObjectID!
      $reportTemplateCode: String!
      $after: String
     ) {
        getReportStat(
          input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
        ) {
          crawlUrls(after: $after, reportType: Basic) {
            nodes {
              pageTitle
              url
              foundAtUrl
              gaVisits
              deeprank
              level
              gaVisitBounceRate
              gaAvgTimeOnPage
              gaPageviewsPerVisits
              foundInGoogleAnalytics
              foundInGoogleSearchConsole
              foundInBacklinks
              foundInList
              foundInLogSummary
              foundInWebCrawl
              foundInSitemap
            }
            totalCount
            pageInfo {
              endCursor
              hasNextPage
            }
          }
       }
     }
```

**Variables:**
```json
{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"bad_engagement"}
```