Duplicate Pages with Backlinks
Pages which have backlinks, and share an identical title, description and near identical content with other pages found in the same crawl, excluding the primary page from each duplicate set
Priority: High
Impact: Negative
What issues it may cause
Duplicate pages can result in the dilution of authority signals which can negatively impact the rankings of all the pages within the duplicate set.
Although search engines will attempt to automatically identify duplicate pages and roll them together, this may not be completely effective, particularly on very large websites or pages with a short lifespan. Search engines may choose a duplicate version of the page which is not considered the primary version.
The duplicate pages will be crawled by search engines, wasting crawl budget, incurring additional server costs and reducing the crawl efficiency of the site.
How do you fix it
It's likely that the duplicates shown are not considered the primary version but this should be verified. The duplicates can be eliminated by either;
What is the positive impact
Reducing the amount of duplicate pages can avoid the dilution of PageRank helping the remaining pages to rank better, resulting in more traffic and conversions.
Canonicalised or redirected pages will be crawled less often, improving crawl efficiency and saving on server costs.
How to fetch the data for this report template
You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:
- Query
- Variables
- cURL
query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
getCrawl(id: $crawlId) {
reportsByCode(
input: {
reportTypeCodes: Basic
reportTemplateCodes: [$reportTemplateCode]
}
) {
rows {
nodes {
... on CrawlUrls {
pageTitle
url
foundAtUrl
backlinkDomainCount
backlinkCount
deeprank
level
httpStatusCode
indexable
duplicatePage
foundInGoogleAnalytics
foundInGoogleSearchConsole
foundInBacklinks
foundInList
foundInLogSummary
foundInWebCrawl
foundInSitemap
}
}
}
}
}
}
{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"duplicate_pages_with_backlinks"}
curl -X POST -H "Content-Type: application/json" -H "apollographql-client-name: docs-example-client" -H "apollographql-client-version: 1.0.0" -H "x-auth-token: YOUR_API_SESSION_TOKEN" --data '{"query":"query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) { getCrawl(id: $crawlId) { reportsByCode( input: { reportTypeCodes: Basic reportTemplateCodes: [$reportTemplateCode] } ) { rows { nodes { ... on CrawlUrls { pageTitle url foundAtUrl backlinkDomainCount backlinkCount deeprank level httpStatusCode indexable duplicatePage foundInGoogleAnalytics foundInGoogleSearchConsole foundInBacklinks foundInList foundInLogSummary foundInWebCrawl foundInSitemap } } } } } }","variables":{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"duplicate_pages_with_backlinks"}}' https://api.lumar.io/graphql