High Bounce Rate
Pages that have a high bounce rate (over 65%)
Priority: Low
Impact: Negative
What issues it may cause
Pages with a high bounce rate are more likely to result in a bounce back to the search engine's results pages which could impact rankings for these specific pages and potentially impact the ranking of all pages on the site.
How do you fix it
The content of the pages should be reviewed in the context of the search phrases the page is ranking for, to see if can be better improved to satisfy the queries.
Related links to other pages could be added to increase the chances a user will view another page, and reducing the chances of a bounce or exit from the page.
What is the positive impact
A reduced bounce rate will reduce the amount of users bouncing back to the search results and visiting another site, which may be used as a signal by search engines that this page is a good quality result and result in higher rankings in search results and traffic.
Conversions may be increased by creating a more engaging user experience.
Brand awareness may be improved, resulting in an increase in direct visits in the future, and an increase in click-through-rate from search results pages due to brand recognition.
How to fetch the data for this report template
You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:
- Query
- Variables
- cURL
query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
getCrawl(id: $crawlId) {
reportsByCode(
input: {
reportTypeCodes: Basic
reportTemplateCodes: [$reportTemplateCode]
}
) {
rows {
nodes {
... on CrawlUrls {
pageTitle
url
description
foundAtUrl
gaVisits
deeprank
level
gaVisitBounceRate
gaAvgTimeOnPage
gaPageviewsPerVisits
foundInGoogleAnalytics
foundInGoogleSearchConsole
foundInBacklinks
foundInList
foundInLogSummary
foundInWebCrawl
foundInSitemap
}
}
}
}
}
}
{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"high_bounce_rate"}
curl -X POST -H "Content-Type: application/json" -H "apollographql-client-name: docs-example-client" -H "apollographql-client-version: 1.0.0" -H "x-auth-token: YOUR_API_SESSION_TOKEN" --data '{"query":"query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) { getCrawl(id: $crawlId) { reportsByCode( input: { reportTypeCodes: Basic reportTemplateCodes: [$reportTemplateCode] } ) { rows { nodes { ... on CrawlUrls { pageTitle url description foundAtUrl gaVisits deeprank level gaVisitBounceRate gaAvgTimeOnPage gaPageviewsPerVisits foundInGoogleAnalytics foundInGoogleSearchConsole foundInBacklinks foundInList foundInLogSummary foundInWebCrawl foundInSitemap } } } } } }","variables":{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"high_bounce_rate"}}' https://api.lumar.io/graphql