# High Bounce Rate

Pages that have a high bounce rate (over 65%)

**Priority**: Low

**Impact**: Negative

## What issues it may cause

Pages with a high bounce rate are more likely to result in a bounce back to the search engine's results pages which could impact rankings for these specific pages and potentially impact the ranking of all pages on the site.

## How do you fix it

The content of the pages should be reviewed in the context of the search phrases the page is ranking for, to see if can be better improved to satisfy the queries.

Related links to other pages could be added to increase the chances a user will view another page, and reducing the chances of a bounce or exit from the page.

## What is the positive impact

A reduced bounce rate will reduce the amount of users bouncing back to the search results and visiting another site, which may be used as a signal by search engines that this page is a good quality result and result in higher rankings in search results and traffic.

Conversions may be increased by creating a more engaging user experience.

Brand awareness may be improved, resulting in an increase in direct visits in the future, and an increase in click-through-rate from search results pages due to brand recognition.

## How to fetch the data for this report template

You will need to run a crawl for report template to generate report. When report has been generated and you have
crawl id you can fetch data for the report using the following query:


```graphql
query GetReportStatForCrawl(
      $crawlId: ObjectID!
      $reportTemplateCode: String!
      $after: String
     ) {
        getReportStat(
          input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
        ) {
          crawlUrls(after: $after, reportType: Basic) {
            nodes {
              pageTitle
              url
              description
              foundAtUrl
              gaVisits
              deeprank
              level
              gaVisitBounceRate
              gaAvgTimeOnPage
              gaPageviewsPerVisits
              foundInGoogleAnalytics
              foundInGoogleSearchConsole
              foundInBacklinks
              foundInList
              foundInLogSummary
              foundInWebCrawl
              foundInSitemap
            }
            totalCount
            pageInfo {
              endCursor
              hasNextPage
            }
          }
       }
     }
```

**Variables:**
```json
{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"high_bounce_rate"}
```