Orphaned Pages in Analytics
Pages which are driving visits based on the analytics data, which are not linked from any page included in the web crawl.
Priority: Critical
Impact: Negative
What issues it may cause
If pages are not linked from other pages within the main site architecture, they cannot be reached by users navigating through the site which may be unintentional.
The pages are likely to have a poor link equity from other pages which may limit their potential to rank in search engines.
How do you fix it
If the pages have value in Search, they should be linked internally from other pages.
If the pages do not have value in Search, they can be removed from search engine indexes by changing to a redirect, noindex, canonicalizing to another page or removed and a 404 status returned.
What is the positive impact
Adding internal links to these pages will potentially improve the rankings, traffic and conversions.
How to fetch the data for this report template
You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:
- Query
- Variables
- cURL
query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
getCrawl(id: $crawlId) {
reportsByCode(
input: {
reportTypeCodes: Basic
reportTemplateCodes: [$reportTemplateCode]
}
) {
rows {
nodes {
... on CrawlUrls {
pageTitle
url
description
foundAtUrl
deeprank
level
gaVisits
foundInWebCrawl
foundInGoogleAnalytics
foundInGoogleAnalytics
foundInGoogleSearchConsole
foundInBacklinks
foundInList
foundInLogSummary
foundInWebCrawl
foundInSitemap
}
}
}
}
}
}
{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"orphaned_organic_landing_pages"}
curl -X POST -H "Content-Type: application/json" -H "apollographql-client-name: docs-example-client" -H "apollographql-client-version: 1.0.0" -H "x-auth-token: YOUR_API_SESSION_TOKEN" --data '{"query":"query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) { getCrawl(id: $crawlId) { reportsByCode( input: { reportTypeCodes: Basic reportTemplateCodes: [$reportTemplateCode] } ) { rows { nodes { ... on CrawlUrls { pageTitle url description foundAtUrl deeprank level gaVisits foundInWebCrawl foundInGoogleAnalytics foundInGoogleAnalytics foundInGoogleSearchConsole foundInBacklinks foundInList foundInLogSummary foundInWebCrawl foundInSitemap } } } } } }","variables":{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"orphaned_organic_landing_pages"}}' https://api.lumar.io/graphql