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Duplicate Pages Within Topics

Pages in a topic that duplicate the title or content of another page.

Priority: None

Impact: Negative

What issues it may cause​

Duplicate pages split the signals for a topic between them, so neither page is as strong as one consolidated page would be.

How do you fix it​

For each pair, keep the page with more clicks or citations. Merge the useful content into it, then redirect or canonicalise the other. Where both pages need to exist, rewrite them so each has a distinct title and purpose.

What is the positive impact​

Search engines and AI systems may choose the wrong page, or rank and cite neither well.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

Operation: query GetReportStatForCrawl( $crawlId: ObjectID! $reportTemplateCode: String! $after: String ) { getReportStat( input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode} ) { crawlUrls(after: $after, reportType: Basic) { nodes { pageTitle url primaryTopicName duplicateTitle duplicateTitlePrimaryUrl duplicateBody duplicateBodyPrimaryUrl canonicalUrl searchConsoleTotalClicks citationsCount } totalCount pageInfo { endCursor hasNextPage } } } }Variables: {"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"overlapping_topic_pages"}
GetReportStatForCrawlTry in Explorer
GraphQL
query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlUrls(after: $after, reportType: Basic) {
          nodes {
            pageTitle
            url
            primaryTopicName
            duplicateTitle
            duplicateTitlePrimaryUrl
            duplicateBody
            duplicateBodyPrimaryUrl
            canonicalUrl
            searchConsoleTotalClicks
            citationsCount
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }