Poor Engagement
Pages with a high bounce rate (over 50%) but a high average time on page (above 30 seconds)
Priority: Low
Impact: Negative
What issues it may cause
Pages with a high bounce rate may provide users with a poor user experience and are more likely to result in a bounce back to the search engines which could negatively impact rankings for these specific pages and potentially impact the ranking of all pages on the site.
How do you fix it
Review the search terms which the page is ranking for, and try improve the content to better satisfy the queries by being more helpful.
- Add calls-to-action and links to other related pages on the site.
What is the positive impact
Improving the engagement score of these pages by reducing the bounce rate will increase their chances to rank higher in search engine results pags and drive more visits and conversions.
How to fetch the data for this report template
You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:
- Query
- Variables
- cURL
query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
getCrawl(id: $crawlId) {
reportsByCode(
input: {
reportTypeCodes: Basic
reportTemplateCodes: [$reportTemplateCode]
}
) {
rows {
nodes {
... on CrawlUrls {
pageTitle
url
description
foundAtUrl
gaVisits
deeprank
level
gaVisitBounceRate
gaAvgTimeOnPage
gaPageviewsPerVisits
foundInGoogleAnalytics
foundInGoogleSearchConsole
foundInBacklinks
foundInList
foundInLogSummary
foundInWebCrawl
foundInSitemap
}
}
}
}
}
}
{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"poor_engagement"}
curl -X POST -H "Content-Type: application/json" -H "apollographql-client-name: docs-example-client" -H "apollographql-client-version: 1.0.0" -H "x-auth-token: YOUR_API_SESSION_TOKEN" --data '{"query":"query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) { getCrawl(id: $crawlId) { reportsByCode( input: { reportTypeCodes: Basic reportTemplateCodes: [$reportTemplateCode] } ) { rows { nodes { ... on CrawlUrls { pageTitle url description foundAtUrl gaVisits deeprank level gaVisitBounceRate gaAvgTimeOnPage gaPageviewsPerVisits foundInGoogleAnalytics foundInGoogleSearchConsole foundInBacklinks foundInList foundInLogSummary foundInWebCrawl foundInSitemap } } } } } }","variables":{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"poor_engagement"}}' https://api.lumar.io/graphql