# Primary Pages in SERPs without Clicks

Primary (non-duplicates, or the primary page of a duplicate set), indexable pages that had impressions but no clicks in Google Organic SERPs.

**Priority**: Low

**Impact**: Negative

## What issues it may cause

These pages were shown in Google's search results but did not result in any clicks.

## How do you fix it

You should investigate these pages to ensure that they;

<ul>
  <li>provide users with high-quality content and great user-experience.</li>
  <li>
    have titles and descriptions that are relevant and well written to increase the click-through-rate from search
    results pages
  </li>
  <li>and they have been appropriately linked both internally</li>
</ul>

## What is the positive impact

Optimising these page may result in more traffic to your website.

## How to fetch the data for this report template

You will need to run a crawl for report template to generate report. When report has been generated and you have
crawl id you can fetch data for the report using the following query:


```graphql
query GetReportStatForCrawl(
      $crawlId: ObjectID!
      $reportTemplateCode: String!
      $after: String
     ) {
        getReportStat(
          input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
        ) {
          crawlUrls(after: $after, reportType: Basic) {
            nodes {
              pageTitle
              url
              foundAtUrl
              deeprank
              level
              searchConsoleTotalClicks
              searchConsoleTotalImpressions
              httpStatusCode
              indexable
              duplicatePage
              foundInGoogleAnalytics
              foundInGoogleSearchConsole
              foundInBacklinks
              foundInList
              foundInLogSummary
              foundInWebCrawl
              foundInSitemap
            }
            totalCount
            pageInfo {
              endCursor
              hasNextPage
            }
          }
       }
     }
```

**Variables:**
```json
{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"primary_pages_in_serp_without_clicks"}
```