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Duplicate Description Sets

Sets of pages which share an identical meta description, excluding pages connected with reciprocal hreflangs.

Priority: Medium

Impact: Negative

What issues it may cause​

Pages with a non-unique meta description are more likely to have the description rejected by search engines and a custom snippet generated instead which may be less effective than a curated description tag.

How do you fix it​

Review the pages with a shared description and identify opportunities to write unique descriptions.

What is the positive impact​

A crafted description may lead to higher click-through rates than a custom snippet generated by search engines, resulting in more traffic and potentially higher rankings.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

Operation: query GetReportStatForCrawl( $crawlId: ObjectID! $reportTemplateCode: String! $after: String ) { getReportStat( input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode} ) { crawlDuplicateUrls(after: $after, reportType: Basic) { nodes { pageTitle description primaryUrl exampleDuplicate1 exampleDuplicate2 duplicateCount deeprank level duplicateType } totalCount pageInfo { endCursor hasNextPage } } } }Variables: {"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"duplicate_descriptions_2"}
GetReportStatForCrawlTry in Explorer
GraphQL
query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlDuplicateUrls(after: $after, reportType: Basic) {
          nodes {
            pageTitle
            description
            primaryUrl
            exampleDuplicate1
            exampleDuplicate2
            duplicateCount
            deeprank
            level
            duplicateType
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }