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Duplicate Description Sets

Sets of pages which share an identical meta description, excluding pages connected with reciprocal hreflangs.

Priority: Medium

Impact: Negative

What issues it may cause​

Pages with a non-unique meta description are more likely to have the description rejected by search engines and a custom snippet generated instead which may be less effective than a curated description tag.

How do you fix it​

Review the pages with a shared description and identify opportunities to write unique descriptions.

What is the positive impact​

A crafted description may lead to higher click-through rates than a custom snippet generated by search engines, resulting in more traffic and potentially higher rankings.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlDuplicateUrls {
            pageTitle
            description
            primaryUrl
            exampleDuplicate1
            exampleDuplicate2
            duplicateCount
            deeprank
            level
            duplicateType
          }
        }
      }
    }
  }
}

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