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Duplicate Title Sets

Sets of pages which share an identical title tag, excluding pages connected with reciprocal hreflangs.

Priority: High

Impact: Negative

What issues it may cause​

If titles are the duplicated on multiple pages;

  • Search engines are more likely to generate the titles dynamically
  • Search engines are less likely to show multiple pages within the same set of search results
  • Search engines are more likely to consider the pages as duplicates

How do you fix it​

The pages titles should be reviewed and customized for each page within the set to make them unique and more relevant to the page content.

What is the positive impact​

  • Search engines are more likely to use the provided title.
  • Search engines are more likely to show multiple results from the same domain in a set of search results.

  • Search engines are less likely to deduplicate the pages, increasing the chances of the pages to appear in search results.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlDuplicateUrls {
            pageTitle
            description
            primaryUrl
            exampleDuplicate1
            exampleDuplicate2
            duplicateCount
            deeprank
            level
            duplicateType
          }
        }
      }
    }
  }
}

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