Skip to main content

Broken Hreflang Links

All hreflang links which point to a URL that returns a broken status code (400, 404, 410, 500, or 501).

Priority: Critical

Impact: Negative

What issues it may cause​

Hreflang tags which point to a non-200 page are ignored allowing the incorrect regional variations show in search results impacting the user-experience and conversion rates.

How do you fix it​

Update the hreflangs to point to a working page or remove the hreflang tag because it would waste crawl budget by directing search engine crawlers to a page that doesn't exist.

What is the positive impact​

Users will see the relevant language version of the page based on their location in search engine's results pages potentially improving the user-experience and increasing conversions.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlLinks {
            urlTo
            urlToTitle
            relUrlFrom
            urlFrom
            urlFromTitle
            urlToStatusCode
            urlToDeeprank
            urlFromDeeprank
            hreflang
            linkType
            attrRel
          }
        }
      }
    }
  }
}

Try in explorer