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Broken Hreflang Links

All hreflang links which point to a URL that returns a broken status code (400, 404, 410, 500, or 501).

Priority: Critical

Impact: Negative

What issues it may cause​

Hreflang tags which point to a non-200 page are ignored allowing the incorrect regional variations show in search results impacting the user-experience and conversion rates.

How do you fix it​

Update the hreflangs to point to a working page or remove the hreflang tag because it would waste crawl budget by directing search engine crawlers to a page that doesn't exist.

What is the positive impact​

Users will see the relevant language version of the page based on their location in search engine's results pages potentially improving the user-experience and increasing conversions.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

Operation: query GetReportStatForCrawl( $crawlId: ObjectID! $reportTemplateCode: String! $after: String ) { getReportStat( input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode} ) { crawlLinks(after: $after, reportType: Basic) { nodes { urlTo urlToTitle relUrlFrom urlFrom urlFromTitle urlToStatusCode urlToDeeprank urlFromDeeprank hreflang linkType attrRel } totalCount pageInfo { endCursor hasNextPage } } } }Variables: {"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"broken_hreflang_links"}
GetReportStatForCrawlTry in Explorer
GraphQL
query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlLinks(after: $after, reportType: Basic) {
          nodes {
            urlTo
            urlToTitle
            relUrlFrom
            urlFrom
            urlFromTitle
            urlToStatusCode
            urlToDeeprank
            urlFromDeeprank
            hreflang
            linkType
            attrRel
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }