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Hreflang to Non-200 URLs

URLs in hreflang tags which return a non-200 status code.

Priority: Medium

Impact: Negative

What issues it may cause​

An hreflang where the target URL does not return a 200 status will be ignored by search engines.

The URLs are likely to be crawled by search engines in the process of validating the hreflangs resulting in some wasted crawl budget.

How do you fix it​

Update the hreflang target so it's pointing to the relevant page with a 200 response code.

What is the positive impact​

Search engines may show the alternate language page in search results for users where appropriate.

Crawl budget can be saved so other pages may be crawled more frequently, or save on server costs.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlLinks {
            urlTo
            urlToTitle
            relUrlFrom
            urlFrom
            urlFromTitle
            urlToStatusCode
            urlToDeeprank
            urlFromDeeprank
            hreflang
            linkType
            attrRel
          }
        }
      }
    }
  }
}

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