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Search Queries with Poorly Matched Landing Pages

Priority: Critical

Impact: Negative

What issues it may cause

Users are clicking through to landing pages that fail to address their needs -- a poor match for their search intent.

How do you fix it

First, assess whether the current landing page can realistically be optimized to meet query intent. If not, consider creating a new page that directly answers the query. Also review whether any other clicked landing pages offer a better match, and if so, consider internal linking improvements, anchor text optimization, or rearchitecting user flow.

What is the positive impact

This mismatch can result in high bounce rates, weak engagement, and sends negative quality signals to search engines -- all of which may limit future visibility.

How to fetch the data for this report template

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportStatForCrawl(
$crawlId: ObjectID!
$reportTemplateCode: String!
$after: String
) {
getReportStat(
input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
) {
crawlSearchQueries(after: $after, reportType: Basic) {
nodes {
searchQuery
primaryLandingPageUrl
clicks
impressions
ctr
position
searchQueryRelevance
landingPagesCount
landingPagesSummary
}
totalCount
pageInfo {
endCursor
hasNextPage
}
}
}
}

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