Search Queries with Poorly Matched Landing Pages
Priority: Critical
Impact: Negative
What issues it may cause
Users are clicking through to landing pages that fail to address their needs -- a poor match for their search intent.
How do you fix it
First, assess whether the current landing page can realistically be optimized to meet query intent. If not, consider creating a new page that directly answers the query. Also review whether any other clicked landing pages offer a better match, and if so, consider internal linking improvements, anchor text optimization, or rearchitecting user flow.
What is the positive impact
This mismatch can result in high bounce rates, weak engagement, and sends negative quality signals to search engines -- all of which may limit future visibility.
How to fetch the data for this report template
You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:
- Query
- Variables
- cURL
query GetReportStatForCrawl(
$crawlId: ObjectID!
$reportTemplateCode: String!
$after: String
) {
getReportStat(
input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
) {
crawlSearchQueries(after: $after, reportType: Basic) {
nodes {
searchQuery
primaryLandingPageUrl
clicks
impressions
ctr
position
searchQueryRelevance
landingPagesCount
landingPagesSummary
}
totalCount
pageInfo {
endCursor
hasNextPage
}
}
}
}
{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"queries_with_low_relevance_landing_page"}
curl -X POST -H "Content-Type: application/json" -H "apollographql-client-name: docs-example-client" -H "apollographql-client-version: 1.0.0" -H "x-auth-token: YOUR_API_SESSION_TOKEN" --data '{"query":"query GetReportStatForCrawl( $crawlId: ObjectID! $reportTemplateCode: String! $after: String ) { getReportStat( input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode} ) { crawlSearchQueries(after: $after, reportType: Basic) { nodes { searchQuery primaryLandingPageUrl clicks impressions ctr position searchQueryRelevance landingPagesCount landingPagesSummary } totalCount pageInfo { endCursor hasNextPage } } } }","variables":{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"queries_with_low_relevance_landing_page"}}' https://api.lumar.io/graphql