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Search Queries with Poorly Matched Landing Pages

Priority: Critical

Impact: Negative

What issues it may cause​

Users are clicking through to landing pages that fail to address their needs -- a poor match for their search intent.

How do you fix it​

First, assess whether the current landing page can realistically be optimized to meet query intent. If not, consider creating a new page that directly answers the query. Also review whether any other clicked landing pages offer a better match, and if so, consider internal linking improvements, anchor text optimization, or rearchitecting user flow.

What is the positive impact​

This mismatch can result in high bounce rates, weak engagement, and sends negative quality signals to search engines -- all of which may limit future visibility.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlSearchQueries(after: $after, reportType: Basic) {
          nodes {
            searchQuery
            primaryLandingPageUrl
            clicks
            impressions
            ctr
            position
            searchQueryRelevance
            landingPagesCount
            landingPagesSummary
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }

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