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Search Queries with Moderately Matched Landing Pages

Priority: None

Impact: Neutral

What issues it may cause​

The top landing page partially aligns with the user's search intent, but doesn't fully satisfy their expectations.

How do you fix it​

Look at competing landing pages for the same query. Identify content or messaging gaps. You may be able to refine the current page, elevate an alternate one, or add supporting content to more directly address intent.

What is the positive impact​

This may lead to moderate performance -- some rankings and clicks, but missed potential in terms of engagement and conversions.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlSearchQueries(after: $after, reportType: Basic) {
          nodes {
            searchQuery
            primaryLandingPageUrl
            clicks
            impressions
            ctr
            position
            searchQueryRelevance
            landingPagesCount
            landingPagesSummary
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }

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