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Search Queries with Moderately Matched Landing Pages

Priority: None

Impact: Neutral

What issues it may cause

The top landing page partially aligns with the user's search intent, but doesn't fully satisfy their expectations.

How do you fix it

Look at competing landing pages for the same query. Identify content or messaging gaps. You may be able to refine the current page, elevate an alternate one, or add supporting content to more directly address intent.

What is the positive impact

This may lead to moderate performance -- some rankings and clicks, but missed potential in terms of engagement and conversions.

How to fetch the data for this report template

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportStatForCrawl(
$crawlId: ObjectID!
$reportTemplateCode: String!
$after: String
) {
getReportStat(
input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
) {
crawlSearchQueries(after: $after, reportType: Basic) {
nodes {
searchQuery
primaryLandingPageUrl
clicks
impressions
ctr
position
searchQueryRelevance
landingPagesCount
landingPagesSummary
}
totalCount
pageInfo {
endCursor
hasNextPage
}
}
}
}

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