Skip to main content

Search Queries with Multiple Landing Pages

Priority: Low

Impact: Negative

What issues it may cause​

When multiple pages rank for the same query, Google may struggle to decide which is the most authoritative. This can result in none of the pages performing well. It can also create inconsistent user experiences and missed opportunities for content consolidation.

How do you fix it​

Review all landing pages ranking for the query. If they serve similar purposes, consider consolidating them into a single, authoritative page. If each serves a distinct user intent, differentiate their content and metadata more clearly to reduce internal competition.

What is the positive impact​

Resolving overlap improves the authority of the preferred landing page, increases its likelihood of ranking higher, and provides a more focused user experience. This can lead to better click-through and engagement metrics.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlSearchQueries(after: $after, reportType: Basic) {
          nodes {
            searchQuery
            primaryLandingPageUrl
            clicks
            impressions
            ctr
            position
            searchQueryRelevance
            landingPagesCount
            landingPagesSummary
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }

Try in explorer