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Search Queries with Cannibalizing Pages

Priority: Critical

Impact: Negative

What issues it may cause​

When multiple pages compete for the same query, they may all rank lower than a single, consolidated page would. This confuses both users and search engines and prevents any one page from performing to its full potential.

How do you fix it​

Analyze all landing pages capturing clicks for the query. If the intent is the same, consolidate the content into a single high-quality page. Use canonical tags, redirects, or internal linking strategies to guide both users and search engines to the preferred page.

What is the positive impact​

Reducing cannibalization leads to clearer site structure, stronger ranking signals, and improved user engagement. It also boosts your ability to own top positions in search results for high-value queries.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

Operation: query GetReportStatForCrawl( $crawlId: ObjectID! $reportTemplateCode: String! $after: String ) { getReportStat( input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode} ) { crawlSearchQueries(after: $after, reportType: Basic) { nodes { searchQuery primaryLandingPageUrl clicks impressions ctr position searchQueryRelevance primaryLandingPageClicksShare landingPagesCount landingPagesSummary } totalCount pageInfo { endCursor hasNextPage } } } }Variables: {"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"search_queries_with_cannibalizing_pages"}
GetReportStatForCrawlTry in Explorer
GraphQL
query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlSearchQueries(after: $after, reportType: Basic) {
          nodes {
            searchQuery
            primaryLandingPageUrl
            clicks
            impressions
            ctr
            position
            searchQueryRelevance
            primaryLandingPageClicksShare
            landingPagesCount
            landingPagesSummary
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }