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Search Queries with Poorly Matched Landing Pages

Priority: Critical

Impact: Negative

What issues it may cause​

Users may land on pages that do not meaningfully address their queries, leading to confusion, dissatisfaction, and a missed opportunity to convert. Multiple low-relevance pages for the same query may dilute SEO effectiveness and reduce site authority.

How do you fix it​

Investigate the top landing page for each query and determine why it lacks alignment. Update or rewrite key content elements to better match query intent, or redirect traffic to a more appropriate page. If none exists, consider building one. Consolidate or deindex redundant pages competing for the same query.

What is the positive impact​

Improving relevance ensures users are directed to more appropriate pages, enhancing satisfaction and engagement. This helps reduce bounce rates, increase dwell time, and strengthen your site's perceived quality and authority in search engines.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlSearchQueries(after: $after, reportType: Basic) {
          nodes {
            searchQuery
            primaryLandingPageUrl
            clicks
            impressions
            ctr
            position
            searchQueryRelevance
            landingPagesCount
            landingPagesSummary
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }

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