Skip to main content

All Broken Redirects

URLs which return a redirect to a URL with a 4xx/5xx HTTP status code.

Priority: Critical

Impact: Negative

What issues it may cause​

These redirects will result in a poor user experience, waste crawl budget and they will be unable to pass on any PageRank from backlinks to other pages on the site.

How do you fix it​

The redirect target URL should be updated to a relevant alternative page which responds with a 200 status.

What is the positive impact​

  1. Traffic to the redirecting URL is less likely to exit, helping to increase conversions.

  2. Any PageRank from backlinks on external sites can be passed on to the redirect target, helping to improve the rankings of the redirect target and other pages.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            url
            redirectChain
            redirectedToUrl
            foundAtUrl
            foundAtSitemap
            deeprank
            level
            httpStatusCode
            redirectedToStatusCode
            redirectCount
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

Try in explorer