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Primary Pages in SERPs without Clicks

Primary (non-duplicates, or the primary page of a duplicate set), indexable pages that had impressions but no clicks in Google Organic SERPs.

Priority: Low

Impact: Negative

What issues it may cause​

These pages were shown in Google's search results but did not result in any clicks.

How do you fix it​

You should investigate these pages to ensure that they;

  • provide users with high-quality content and great user-experience.

  • have titles and descriptions that are relevant and well written to increase the click-through-rate from search results pages

  • and they have been appropriately linked both internally

What is the positive impact​

Optimising these page may result in more traffic to your website.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            pageTitle
            url
            foundAtUrl
            deeprank
            level
            searchConsoleTotalClicks
            searchConsoleTotalImpressions
            httpStatusCode
            indexable
            duplicatePage
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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