Skip to main content

Primary Pages in SERPs without Clicks

Primary (non-duplicates, or the primary page of a duplicate set), indexable pages that had impressions but no clicks in Google Organic SERPs.

Priority: Low

Impact: Negative

What issues it may cause​

These pages were shown in Google's search results but did not result in any clicks.

How do you fix it​

You should investigate these pages to ensure that they;

  • provide users with high-quality content and great user-experience.

  • have titles and descriptions that are relevant and well written to increase the click-through-rate from search results pages

  • and they have been appropriately linked both internally

What is the positive impact​

Optimising these page may result in more traffic to your website.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

Operation: query GetReportStatForCrawl( $crawlId: ObjectID! $reportTemplateCode: String! $after: String ) { getReportStat( input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode} ) { crawlUrls(after: $after, reportType: Basic) { nodes { pageTitle url foundAtUrl deeprank level searchConsoleTotalClicks searchConsoleTotalImpressions httpStatusCode indexable duplicatePage foundInGoogleAnalytics foundInGoogleSearchConsole foundInBacklinks foundInList foundInLogSummary foundInWebCrawl foundInSitemap } totalCount pageInfo { endCursor hasNextPage } } } }Variables: {"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"primary_pages_in_serp_without_clicks"}
GetReportStatForCrawlTry in Explorer
GraphQL
query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlUrls(after: $after, reportType: Basic) {
          nodes {
            pageTitle
            url
            foundAtUrl
            deeprank
            level
            searchConsoleTotalClicks
            searchConsoleTotalImpressions
            httpStatusCode
            indexable
            duplicatePage
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }