Primary Pages in SERPs without Clicks
Primary (non-duplicates, or the primary page of a duplicate set), indexable pages that had impressions but no clicks in Google Organic SERPs.
Priority: Low
Impact: Negative
What issues it may cause
These pages were shown in Google's search results but did not result in any clicks.
How do you fix it
You should investigate these pages to ensure that they;
- provide users with high-quality content and great user-experience.
have titles and descriptions that are relevant and well written to increase the click-through-rate from search results pages
- and they have been appropriately linked both internally
What is the positive impact
Optimising these page may result in more traffic to your website.
How to fetch the data for this report template
You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:
- Query
- Variables
- cURL
query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
getCrawl(id: $crawlId) {
reportsByCode(
input: {
reportTypeCodes: Basic
reportTemplateCodes: [$reportTemplateCode]
}
) {
rows {
nodes {
... on CrawlUrls {
pageTitle
url
foundAtUrl
deeprank
level
searchConsoleTotalClicks
searchConsoleTotalImpressions
httpStatusCode
indexable
duplicatePage
foundInGoogleAnalytics
foundInGoogleSearchConsole
foundInBacklinks
foundInList
foundInLogSummary
foundInWebCrawl
foundInSitemap
}
}
}
}
}
}
{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"primary_pages_in_serp_without_clicks"}
curl -X POST -H "Content-Type: application/json" -H "apollographql-client-name: docs-example-client" -H "apollographql-client-version: 1.0.0" -H "x-auth-token: YOUR_API_SESSION_TOKEN" --data '{"query":"query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) { getCrawl(id: $crawlId) { reportsByCode( input: { reportTypeCodes: Basic reportTemplateCodes: [$reportTemplateCode] } ) { rows { nodes { ... on CrawlUrls { pageTitle url foundAtUrl deeprank level searchConsoleTotalClicks searchConsoleTotalImpressions httpStatusCode indexable duplicatePage foundInGoogleAnalytics foundInGoogleSearchConsole foundInBacklinks foundInList foundInLogSummary foundInWebCrawl foundInSitemap } } } } } }","variables":{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"primary_pages_in_serp_without_clicks"}}' https://api.lumar.io/graphql