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Missing Titles

Indexable pages with a blank or missing HTML title tags.

Priority: Critical

Impact: Negative

What issues it may cause​

The page title is prominently displayed within search engine results pages and pages without a title may rank less effectively, or the search engines will generate a title tag which may be sub-optimal for a good click-through-rate.

How do you fix it​

The pages should be reviewed, and unique title tags created which target the search queries the page is optimized for.

What is the positive impact​

If the titles are optimized for the search terms you are targeting, they may see higher click-through-rates resulting in more traffic and conversions.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

Operation: query GetReportStatForCrawl( $crawlId: ObjectID! $reportTemplateCode: String! $after: String ) { getReportStat( input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode} ) { crawlUrls(after: $after, reportType: Basic) { nodes { url description foundAtUrl deeprank level pageTitle pageTitleLength pageTitleLengthPx foundInGoogleAnalytics foundInGoogleSearchConsole foundInBacklinks foundInList foundInLogSummary foundInWebCrawl foundInSitemap } totalCount pageInfo { endCursor hasNextPage } } } }Variables: {"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"missing_titles"}
GetReportStatForCrawlTry in Explorer
GraphQL
query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlUrls(after: $after, reportType: Basic) {
          nodes {
            url
            description
            foundAtUrl
            deeprank
            level
            pageTitle
            pageTitleLength
            pageTitleLengthPx
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }