Missing Titles
Indexable pages with a blank or missing HTML title tags.
Priority: Critical
Impact: Negative
What issues it may cause
The page title is prominently displayed within search engine results pages and pages without a title may rank less effectively, or the search engines will generate a title tag which may be sub-optimal for a good click-through-rate.
How do you fix it
The pages should be reviewed, and unique title tags created which target the search queries the page is optimized for.
What is the positive impact
If the titles are optimized for the search terms you are targeting, they may see higher click-through-rates resulting in more traffic and conversions.
How to fetch the data for this report template
You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:
- Query
- Variables
- cURL
query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
getCrawl(id: $crawlId) {
reportsByCode(
input: {
reportTypeCodes: Basic
reportTemplateCodes: [$reportTemplateCode]
}
) {
rows {
nodes {
... on CrawlUrls {
h1Tag
url
description
foundAtUrl
deeprank
level
pageTitle
pageTitleLength
pageTitleLengthPx
foundInGoogleAnalytics
foundInGoogleSearchConsole
foundInBacklinks
foundInList
foundInLogSummary
foundInWebCrawl
foundInSitemap
}
}
}
}
}
}
{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"missing_titles"}
curl -X POST -H "Content-Type: application/json" -H "apollographql-client-name: docs-example-client" -H "apollographql-client-version: 1.0.0" -H "x-auth-token: YOUR_API_SESSION_TOKEN" --data '{"query":"query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) { getCrawl(id: $crawlId) { reportsByCode( input: { reportTypeCodes: Basic reportTemplateCodes: [$reportTemplateCode] } ) { rows { nodes { ... on CrawlUrls { h1Tag url description foundAtUrl deeprank level pageTitle pageTitleLength pageTitleLengthPx foundInGoogleAnalytics foundInGoogleSearchConsole foundInBacklinks foundInList foundInLogSummary foundInWebCrawl foundInSitemap } } } } } }","variables":{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"missing_titles"}}' https://api.lumar.io/graphql