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Missing Titles

Indexable pages with a blank or missing HTML title tags.

Priority: Critical

Impact: Negative

What issues it may cause​

The page title is prominently displayed within search engine results pages and pages without a title may rank less effectively, or the search engines will generate a title tag which may be sub-optimal for a good click-through-rate.

How do you fix it​

The pages should be reviewed, and unique title tags created which target the search queries the page is optimized for.

What is the positive impact​

If the titles are optimized for the search terms you are targeting, they may see higher click-through-rates resulting in more traffic and conversions.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            h1Tag
            url
            description
            foundAtUrl
            deeprank
            level
            pageTitle
            pageTitleLength
            pageTitleLengthPx
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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