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Max Mobile Description Length

All pages with a description tag exceeding the 200 characters (the average maximum length of a mobile description snippet in Google)

Priority: Low

Impact: Negative

What issues it may cause​

Pages with a long description tag may be truncated or have a description snippet generated for them by the search engines.

How do you fix it​

Use this report to identify pages that can be updated with a shorter description tag.

What is the positive impact​

Well crafted descriptions which are displayed in full can result in higher click-through-rates from search results pages to your website effectively increasing traffic to your website for the same ranking positions.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

Operation: query GetReportStatForCrawl( $crawlId: ObjectID! $reportTemplateCode: String! $after: String ) { getReportStat( input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode} ) { crawlUrls(after: $after, reportType: Basic) { nodes { pageTitle url description foundAtUrl descriptionLength deeprank level descriptionLengthPx foundInGoogleAnalytics foundInGoogleSearchConsole foundInBacklinks foundInList foundInLogSummary foundInWebCrawl foundInSitemap } totalCount pageInfo { endCursor hasNextPage } } } }Variables: {"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"max_mobile_description_length"}
GetReportStatForCrawlTry in Explorer
GraphQL
query GetReportStatForCrawl(
$crawlId: ObjectID!
$reportTemplateCode: String!
$after: String
) {
getReportStat(
input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
) {
crawlUrls(after: $after, reportType: Basic) {
nodes {
pageTitle
url
description
foundAtUrl
descriptionLength
deeprank
level
descriptionLengthPx
foundInGoogleAnalytics
foundInGoogleSearchConsole
foundInBacklinks
foundInList
foundInLogSummary
foundInWebCrawl
foundInSitemap
}
totalCount
pageInfo {
endCursor
hasNextPage
}
}
}
}