High External Linking
All pages exceeding the maximum number of external links specified in Advanced settings > Report settings (default: 10 links).
Priority: Low
Impact: Neutral
What issues it may cause
A large percentage of link equity may be distributed to external websites instead of being sent to internal pages.
A large number of links to external websites increases the chances that a visitor will leave the site and limit any further enagement.
How do you fix it
The links to the external websites should be reviewed to ensure they are relevant and add value to users.
What is the positive impact
Link equity can be optimised towards internal pages helping them to rank better and drive more traffic and conversions.
The exit rate can be reduced, helping to generate more pageviews and conversions.
How to fetch the data for this report template
You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:
- Query
- Variables
- cURL
query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
getCrawl(id: $crawlId) {
reportsByCode(
input: {
reportTypeCodes: Basic
reportTemplateCodes: [$reportTemplateCode]
}
) {
rows {
nodes {
... on CrawlUrls {
pageTitle
url
foundAtUrl
foundAtSitemap
externalLinksCount
deeprank
level
internalLinksCount
linksOutCount
nofollowedPage
metaNofollow
foundInGoogleAnalytics
foundInGoogleSearchConsole
foundInBacklinks
foundInList
foundInLogSummary
foundInWebCrawl
foundInSitemap
}
}
}
}
}
}
{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"max_external_links"}
curl -X POST -H "Content-Type: application/json" -H "apollographql-client-name: docs-example-client" -H "apollographql-client-version: 1.0.0" -H "x-auth-token: YOUR_API_SESSION_TOKEN" --data '{"query":"query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) { getCrawl(id: $crawlId) { reportsByCode( input: { reportTypeCodes: Basic reportTemplateCodes: [$reportTemplateCode] } ) { rows { nodes { ... on CrawlUrls { pageTitle url foundAtUrl foundAtSitemap externalLinksCount deeprank level internalLinksCount linksOutCount nofollowedPage metaNofollow foundInGoogleAnalytics foundInGoogleSearchConsole foundInBacklinks foundInList foundInLogSummary foundInWebCrawl foundInSitemap } } } } } }","variables":{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"max_external_links"}}' https://api.lumar.io/graphql