Skip to main content

Error Pages with Backlinks

Pages which have backlinks but which return an error status code.

Priority: Critical

Impact: Negative

What issues it may cause​

These URLs have backlinks from external websites but don't return a 200 status code or a valid redirect which means that PageRank or link equity which may have been passed by those backlinks is lost.

How do you fix it​

  1. Consider restoring the page so it returns a 200 response.
  2. Consider redirecting the URL to an equivalent working page which responds with a 200 status

What is the positive impact​

The rankings of other pages may be improved as PageRank can be passed to other pages and distributed throughout the site.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

Operation: query GetReportStatForCrawl( $crawlId: ObjectID! $reportTemplateCode: String! $after: String ) { getReportStat( input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode} ) { crawlUrls(after: $after, reportType: Basic) { nodes { pageTitle url description foundAtUrl backlinkDomainCount backlinkCount deeprank level httpStatusCode failedReason backlinkCount gaVisits foundInGoogleAnalytics foundInGoogleSearchConsole foundInBacklinks foundInList foundInLogSummary foundInWebCrawl foundInSitemap } totalCount pageInfo { endCursor hasNextPage } } } }Variables: {"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"backlink_pages_with_errors"}
GetReportStatForCrawlTry in Explorer
GraphQL
query GetReportStatForCrawl(
    $crawlId: ObjectID!
    $reportTemplateCode: String!
    $after: String
   ) {
      getReportStat(
        input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
      ) {
        crawlUrls(after: $after, reportType: Basic) {
          nodes {
            pageTitle
            url
            description
            foundAtUrl
            backlinkDomainCount
            backlinkCount
            deeprank
            level
            httpStatusCode
            failedReason
            backlinkCount
            gaVisits
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
          totalCount
          pageInfo {
            endCursor
            hasNextPage
          }
        }
     }
   }