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Low Avg Time on Page

Pages with a low average time on page (less than 10 sec)

Priority: Low

Impact: Negative

What issues it may cause​

Organic landing pages that generate a low average time on page are more likely to result in a bounce back to search engine's results pages which can be a signal to the search engine that the page is a poor quality result. This may degrade the rankings for the specific page and potentially all pages on the site.

How do you fix it​

The content of the pages should be reviewed and improved to satisfy any search queries the pages rank for.

What is the positive impact​

Visitors who arrive from search results will have a better user-experience and a lower rate of bounce back to search results. This may positively impact the rankings and increase traffic.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            pageTitle
            url
            description
            foundAtUrl
            gaVisits
            deeprank
            level
            gaAvgTimeOnPage
            gaVisitBounceRate
            gaPageviewsPerVisits
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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