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Max Description Length

All pages with a description tag exceeding the max length specified in Advanced settings > Report settings (default: 230).

Priority: Low

Impact: Negative

What issues it may cause​

Descriptions over 230 characters may not be fully displayed in search engine results pages and will be truncated or rewritten into a snippet.

How do you fix it​

Identify pages with long descriptions that can be shortened to allow them to be displayed in full in search engines results pages.

What is the positive impact​

A well crafted description can increase click-through-rates and as result of it drive more visits and conversions to your website.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            pageTitle
            url
            description
            foundAtUrl
            descriptionLength
            deeprank
            level
            descriptionLengthPx
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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