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Error Pages with Backlinks

Pages which have backlinks but which return an error status code.

Priority: Critical

Impact: Negative

What issues it may cause​

These URLs have backlinks from external websites but don't return a 200 status code or a valid redirect which means that PageRank or link equity which may have been passed by those backlinks is lost.

How do you fix it​

  1. Consider restoring the page so it returns a 200 response.
  2. Consider redirecting the URL to an equivalent working page which responds with a 200 status

What is the positive impact​

The rankings of other pages may be improved as PageRank can be passed to other pages and distributed throughout the site.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            pageTitle
            url
            description
            foundAtUrl
            backlinkDomainCount
            backlinkCount
            deeprank
            level
            httpStatusCode
            failedReason
            backlinkCount
            gaVisits
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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