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Bad Engagement

Pages with a high bounce rate (over 50%) and low average time on page (below 30 seconds)

Priority: Medium

Impact: Negative

What issues it may cause​

Pages with a high bounce rate and low average time on page may provide users with a bad user experience and are more likely to result in an exit, or bounce back to the search engine results pages which could impact rankings for these specific pages and potentially impact the ranking of all pages on the site.

How do you fix it​

What is the positive impact​

Imroving the engagement score of these pages by reducing the bounce rate will potentially improve their rankings in search engine results pages and drive more traffic and conversions.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            pageTitle
            url
            foundAtUrl
            gaVisits
            deeprank
            level
            gaVisitBounceRate
            gaAvgTimeOnPage
            gaPageviewsPerVisits
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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