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Empty Pages

All indexable pages with less content than the Content Size setting specified in Advanced settings > Report settings.

Priority: Critical

Impact: Negative

What issues it may cause​

The pages may be a bad user experience for users, increasing bounce/exit rates and therefore impacting rankings, traffic and conversion rates.

If the pages should not exist then they will waste crawl budget which could be used on other more important pages.

How do you fix it​

If the page is broken and is intended to have content then it should be fixed so it shows some content.

If the page is not intended to exist, it should either be redirected to an equivalent page and internal links updated, or removed so it returns a 404 or 410 status code and the internal links to the pages should be removed.

What is the positive impact​

Adding content should improve the engagement of the page, potentially resulting in an mprovement in ranking and traffic.

If the pages are unnecessary and removed, the URLs will be crawled less often, improving crawl efficiency and saving on server costs.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            pageTitle
            description
            url
            foundAtUrl
            contentSize
            deeprank
            level
            wordCount
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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