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High Bounce Rate

Pages that have a high bounce rate (over 65%)

Priority: Low

Impact: Negative

What issues it may cause​

Pages with a high bounce rate are more likely to result in a bounce back to the search engine's results pages which could impact rankings for these specific pages and potentially impact the ranking of all pages on the site.

How do you fix it​

The content of the pages should be reviewed in the context of the search phrases the page is ranking for, to see if can be better improved to satisfy the queries.

Related links to other pages could be added to increase the chances a user will view another page, and reducing the chances of a bounce or exit from the page.

What is the positive impact​

A reduced bounce rate will reduce the amount of users bouncing back to the search results and visiting another site, which may be used as a signal by search engines that this page is a good quality result and result in higher rankings in search results and traffic.

Conversions may be increased by creating a more engaging user experience.

Brand awareness may be improved, resulting in an increase in direct visits in the future, and an increase in click-through-rate from search results pages due to brand recognition.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            pageTitle
            url
            description
            foundAtUrl
            gaVisits
            deeprank
            level
            gaVisitBounceRate
            gaAvgTimeOnPage
            gaPageviewsPerVisits
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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