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High External Linking

All pages exceeding the maximum number of external links specified in Advanced settings > Report settings (default: 10 links).

Priority: Low

Impact: Neutral

What issues it may cause​

A large percentage of link equity may be distributed to external websites instead of being sent to internal pages.

A large number of links to external websites increases the chances that a visitor will leave the site and limit any further enagement.

How do you fix it​

The links to the external websites should be reviewed to ensure they are relevant and add value to users.

What is the positive impact​

Link equity can be optimised towards internal pages helping them to rank better and drive more traffic and conversions.

The exit rate can be reduced, helping to generate more pageviews and conversions.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            pageTitle
            url
            foundAtUrl
            foundAtSitemap
            externalLinksCount
            deeprank
            level
            internalLinksCount
            linksOutCount
            nofollowedPage
            metaNofollow
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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