Missing H1 Tags
All pages without any H1 tags.
Priority: Low
Impact: Negative
What issues it may cause
The text inside an H1 tag carries a greater weight than other text on the page so it can be an effective tool to optimize pages for the primary search queries the page is targeting. Although not required, they are considered best practice to include where possible.
How do you fix it
Review the pages and add an optimized and relevant H1 tag.
What is the positive impact
The pages have the potential to rank more effectively for the terms included in the H1, potentially resulting in better rankings, traffic and conversions.
How to fetch the data for this report template
You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:
- Query
- Variables
- cURL
query GetReportStatForCrawl(
$crawlId: ObjectID!
$reportTemplateCode: String!
$after: String
) {
getReportStat(
input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode}
) {
crawlUrls(after: $after, reportType: Basic) {
nodes {
url
description
foundAtUrl
deeprank
level
h1Tag
h1Count
h1Length
foundInGoogleAnalytics
foundInGoogleSearchConsole
foundInBacklinks
foundInList
foundInLogSummary
foundInWebCrawl
foundInSitemap
}
totalCount
pageInfo {
endCursor
hasNextPage
}
}
}
}
{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"missing_h1_tags"}
curl -X POST -H "Content-Type: application/json" -H "apollographql-client-name: docs-example-client" -H "apollographql-client-version: 1.0.0" -H "x-auth-token: YOUR_API_SESSION_TOKEN" --data '{"query":"query GetReportStatForCrawl( $crawlId: ObjectID! $reportTemplateCode: String! $after: String ) { getReportStat( input: {crawlId: $crawlId, reportTemplateCode: $reportTemplateCode} ) { crawlUrls(after: $after, reportType: Basic) { nodes { url description foundAtUrl deeprank level h1Tag h1Count h1Length foundInGoogleAnalytics foundInGoogleSearchConsole foundInBacklinks foundInList foundInLogSummary foundInWebCrawl foundInSitemap } totalCount pageInfo { endCursor hasNextPage } } } }","variables":{"crawlId":"TjAwNUNyYXdsNDAwMA","reportTemplateCode":"missing_h1_tags"}}' https://api.lumar.io/graphql