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Missing H1 Tags

All pages without any H1 tags.

Priority: Low

Impact: Negative

What issues it may cause​

The text inside an H1 tag carries a greater weight than other text on the page so it can be an effective tool to optimize pages for the primary search queries the page is targeting. Although not required, they are considered best practice to include where possible.

How do you fix it​

Review the pages and add an optimized and relevant H1 tag.

What is the positive impact​

The pages have the potential to rank more effectively for the terms included in the H1, potentially resulting in better rankings, traffic and conversions.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            pageTitle
            url
            description
            foundAtUrl
            deeprank
            level
            h1Tag
            h1Count
            h1Length
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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