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Non-Indexable Pages in SERPs

Non-indexable pages which had impressions in Google Organic SERPs.

Priority: Low

Impact: Negative

What issues it may cause​

These pages were found to be non-indexable but have generated impressions in Google's search result pages during the report period.

If a page that is non-indexable is getting impressions, it could be that it has changed to non-indexable within the report period. You should investigate it as soon as possible as this may result in a removal of this page from the search engine's indexes and potentially lose traffic and conversions.

How do you fix it​

Pages can be non-indexable if they were found to be canonicalized, noindexed, or disallowed in the crawl.

If a page is non-indexable due to a noindex tag then you should make sure that the noindex directive is appropriate for those pages. If this is due to canonical tag then it may be that search engines are ignoring the suggested canonical so these pages should be reviewed for potential canonical errors.

If a page is disallowed then you should review your robots.txt disallow rules.

What is the positive impact​

Reacting quickly to this issue could save your pages from being removed from search engine's results pages and losing traffic and conversions.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            pageTitle
            url
            foundAtUrl
            searchConsoleTotalClicks
            searchConsoleTotalImpressions
            indexable
            httpStatusCode
            noindex
            canonicalizedPage
            nofollowedPage
            disallowedPage
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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