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Orphaned Pages in Analytics

Pages which are driving visits based on the analytics data, which are not linked from any page included in the web crawl.

Priority: Critical

Impact: Negative

What issues it may cause​

If pages are not linked from other pages within the main site architecture, they cannot be reached by users navigating through the site which may be unintentional.

The pages are likely to have a poor link equity from other pages which may limit their potential to rank in search engines.

How do you fix it​

If the pages have value in Search, they should be linked internally from other pages.

If the pages do not have value in Search, they can be removed from search engine indexes by changing to a redirect, noindex, canonicalizing to another page or removed and a 404 status returned.

What is the positive impact​

Adding internal links to these pages will potentially improve the rankings, traffic and conversions.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            pageTitle
            url
            description
            foundAtUrl
            deeprank
            level
            gaVisits
            foundInWebCrawl
            foundInGoogleAnalytics
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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