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Poor Engagement

Pages with a high bounce rate (over 50%) but a high average time on page (above 30 seconds)

Priority: Low

Impact: Negative

What issues it may cause​

Pages with a high bounce rate may provide users with a poor user experience and are more likely to result in a bounce back to the search engines which could negatively impact rankings for these specific pages and potentially impact the ranking of all pages on the site.

How do you fix it​

What is the positive impact​

Improving the engagement score of these pages by reducing the bounce rate will increase their chances to rank higher in search engine results pags and drive more visits and conversions.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            pageTitle
            url
            description
            foundAtUrl
            gaVisits
            deeprank
            level
            gaVisitBounceRate
            gaAvgTimeOnPage
            gaPageviewsPerVisits
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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