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Primary Pages Not in SERPs without Followed Links

Primary pages (unique indexable pages, or the primary indexable page of a duplicate set) that did not have any impressions in Google Organic SERP and have no internal followed links pointing to them.

Priority: Medium

Impact: Neutral

What issues it may cause​

These pages are unique and indexable but did not generate any impressions in Google's search results which may be due to a lack of internal followed links.

Pages that are not indexed by Search Engines like Google cannot rank and will not generate traffic to your website.

How do you fix it​

You should investigate these pages to check why they are not linked. You may want to review your site architecture to ensure that all these pages are appropriately linked within your website.

What is the positive impact​

Adding internal links to those pages will increase the chances of these pages to get indexed in search engines.

Once the pages are indexed they can start ranking in search result, and potentially generate additional visits and conversions.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            pageTitle
            url
            foundAtUrl
            deeprank
            level
            searchConsoleTotalImpressions
            followedLinksInCount
            httpStatusCode
            indexable
            duplicatePage
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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