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Redirects in SERPs

Redirecting pages which had impressions in Google Organic SERPs.

Priority: Low

Impact: Negative

What issues it may cause​

There could be a valid reason for setting up redirects for pages that are indexed by search engines, such as when migrating to new URLs or domain. If this is the case and the redirects are set up correctly these pages should be re-indexed and disappear from this report over time.

How do you fix it​

Investigate these pages to check that they are redirecting to relevant pages and are using the correct HTTP status code.

Check if you used the correct HTTP status code for these redirects (e.g. 302 redirects are considered to be temporary, therefore it may take longer for Google to update these URLs in the index).

What is the positive impact​

Setting up correct redirections when migrating a website or indivual pages is absolutely critical to preserve traffic and conversions that they drive.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            url
            redirectChain
            redirectedToUrl
            foundAtUrl
            searchConsoleTotalImpressions
            searchConsoleTotalClicks
            httpStatusCode
            redirectedToStatusCode
            isRedirectLoop
            redirectCount
            metaRedirect
            indexable
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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