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Redirect Loops

URL redirect chains which redirect back to themselves.

Priority: Critical

Impact: Negative

What issues it may cause​

The browser will show an unfriendly redirect error message to users resulting in a poor user experience and increase the chances of an exit.

Search engines will not be able to process the redirect chain, so any link authority passed through the original link to the first step in the redirect chain will be lost.

How do you fix it​

The redirect chain should be reviewed to determine the cause of the loop, and the redirect steps updated to ensure they end in a page with a 200 response.

What is the positive impact​

Redirect chains are able to be crawled, reducing crawl budget waste and allowing PageRank to be conserved.

User experience will be improved, leading to a reduction in bounce/exit rates.

How to fetch the data for this report template​

You will need to run a crawl for report template to generate report. When report has been generated and you have crawl id you can fetch data for the report using the following query:

query GetReportForCrawl($crawlId: ObjectID!, $reportTemplateCode: String!) {
  getCrawl(id: $crawlId) {
    reportsByCode(
      input: {
        reportTypeCodes: Basic
        reportTemplateCodes: [$reportTemplateCode]
      }
    ) {
      rows {
        nodes {
          ... on CrawlUrls {
            url
            redirectChain
            redirectedToUrl
            foundAtUrl
            deeprank
            level
            redirectCount
            isRedirectLoop
            metaRedirect
            redirectedToStatusCode
            foundInGoogleAnalytics
            foundInGoogleSearchConsole
            foundInBacklinks
            foundInList
            foundInLogSummary
            foundInWebCrawl
            foundInSitemap
          }
        }
      }
    }
  }
}

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